The GRAMMY Awards 2012: How social media changed the DNA of the Recording Academy

Brian Solis talks to Evan Greene, CMO of The Recording Academy. Prior to joining The Recording Academy, Greene spent 10 years in theatrical marketing at Walt Disney Studios and Columbia Pictures, where he positioned studio feature film properties to corporate America, and structure integrated marketing and promotional alliances. Greene was responsible for award-winning campaigns for movies such as Spider-Man, Stuart Little and S.W.A.T., and oversaw national theatrical programs with a number of Fortune 100 brands.

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Revolution connects you to the people, trends, and ideas defining the future of business, marketing, and media. Hosted by award-winning author Brian Solis.